Title Tag Optimization Tips for SEO

Title tag in a webpage is used to define the title of the web document/webpage. Titles of a webpage are used to best represent the subject of a webpage and to make a user understand how a particular search result best relates to his/her search query. Title tag is one of the most important factor in the Search Engine Optimization (SEO) of a website. The following reasons will substantiate my statement in detail.

Why is Title Tag Optimization so important?

Title of the webpage is very important as it is used everywhere, be it in the search engine results or on the web browser windows.

    Webpage title shows up on web browser window.

  1. Browser window/tab – When you open a website in a web browser, content between the title tags of a webpage is mirrored onto the browser window or browser tab.

  2. Search Engine Results Page – If you observe, the first line of every search result is the title of the webpage. These titles are linked as anchor texts to the URL of the webpage which people can, after which they will navigate from search engine results page to the actual webpage URL.

  3. External websites/sharing websites – All the sharing, bookmarking, and social networking websites use title of the webpage that is being shared as a linked anchor text.

  4. Filename of a saved webpage – When you save a webpage, the default filename of the saved webpage is the title of the webpage.

Example HTML Code for Title Tag

The title tag is placed in the head of an HTML page as you can see in the example below.

Example code for title tag in a webpage.

What is the Optimal Format for Title Tag?

An optimal title tag would contain the topic of the webpage along with your brand name. Yes, your brand name plays a significant role in marketing, so how can you forget to include it in titles?

Although I would prefer the brand name to be at the last while framing the title of the webpage, I have listed both the ways.

  1. Title with keywords | Brandname
  2. Brandname | Title with keywords

Best Practices for using Titles in webpages

  • Never miss a title in any webpage – Missing a title brings a major disadvantage to you compared to competition, as search engine will not interpret the exact goal of your webpage. If you have forgotten the titles in some of your webpages, you can find by performing SEO analysis of your website with SearchEnabler, which lists all the webpages with missing title tags and as optimization tips via onpage analysis feature.

  • Use the titles that are relevant to the content of the webpage – Always use titles which are related to the content on the webpage. Even if it is a home page of the website, instead of using titles such as ‘Home’, you can clearly describe the intent of your website. Users should understand the goal at the first glance even before reading the whole content of the webpage.

  • Use targeted keywords in the title – The use of primary targeted keywords in the webpage title gives a huge boost to the SEO of that webpage and the chances of getting better rankings in search results increases considerably as noticed in almost every case.

  • Place keywords nearer to the front of title – Using the important or primary keywords at the starting or nearer to the front of the title may be a bit more helpful for getting better ranks is search engine results and the chances of users clicking them will be increased.

  • Try to use query in the title – If you are confident about the queries that people are going to search, you can replace the title with the exact query. Otherwise try to embed the query into the title in such a way that it becomes a useful title with a query which increase the SEO of website and will fetch great number of visits to the webpage.
  • Using query in the title of webpage.

    Webpage title length should not be more than 70 characters.
  • Length of the title should not be too long or too short – Although title tag allows very long titles to be used in webpages, it has been observed that using titles which are not more than 70 characters is optimal. Even the SERP results from Google and Bing show the titles of the webpage are limited to a specific character length of 68 characters.

  • Avoid keyword stuffing in a title – As Google suggests, using keywords in titles is good but over doing it (keyword stuffing as they call it) is bad and will be considered as spam.

  • Use a different title for each page, avoiding repetition of titles – The titles of the webpages should be distinct, as it makes impossible for the users as well as search engines to identify and differentiate between them. There is a chance that using same title for many pages will make them fall under the ‘duplicate content‘ category which does not have much priority with search engines.

We hope that after following these tips on optimization of title tags, SEO of your webpages will be affected in a positive way, by ranking better than your competitors. Meanwhile you can expect some more articles on content optimization from us in coming weeks.

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