Squish Out Some “Link” Juice: Part II
Spreading the Link Juice
In our first post in the Juicy series, we talked about what Link Juice is and how it works. In this post, we’ll show you where you should send the juice and where you can get the juice from, for your website!
Deciding Where to Spread Your Juice:
You should not nofollow ALL of your outbound links just to keep your glass full. Remember that you need to keep a healthy neighbourhood. Linking out to better worth websites is definitely worth it. It tells the search engine algorithms where your community lies. So which ones should you NOT nofollow?
Great minds think alike! Find out your community! Dig out people in your niche. Suppose you have a technical blog, you’ll find millions of technical blogs. Some will be somewhat parallel to your blog, while some will be the Hot Shots of the niche. Join the ones you like.
Wherever possible, give your audience a link to their article. Since they’re in your niche, they’ll have answers to questions your own audience will look up to you for. So they wrote a great article that you’d like share with your audience? Mention that article in your own article. Give them a link. They’ll find you did that, and join you too. That’s how you make a community, don’t you?
Plus, now your readers will have all their answers at one place: your blog. More trust.
Basically, you need to spread your juice over to (as I said in the earlier article)
- Pages with better juice; build a great neighbourhood
- Pages that will help your audience find a related solution
- Sites you visit often, contribute to, have a great relationship with
- Sites that will build on to your existing authority
The Juice Factory: Experience
Some buy links, and others just get struck by karma in a good way. Where should you target to get some juice from, though?
Interestingly, I found a poetry community for myself and my blog. All I did was Google out some websites where I could submit a blog. And I found out amazing websites like:
And so I submitted my blog. My blog gets a link from these websites. Great start, but not where you should stop.
Other bloggers from these websites started visiting and commenting on my website, as I commented on theirs. Going through their sites, I came upon some of the gems of Poetry world:
These are member-based blogs where you’ll find weekly challenges and prompts to write on and then share! They provide a MisterLinky where all participants can submit their links and check out others’ links.
These work on the common rule that you have to provide a link to the poetry hub, and in turn you can submit your post for others to see. Plus, if you submit, you have to go check out the other links as well and comment on them. This actually imbibes into you a sort of social connection with each of the poets! It’s brilliant!
Sometimes when I like someone’s blog or poems too much, I add them up on my Google Reader, or join their social page wherever they share their latest posts. This ensures that I keep up to date with their blog and don’t miss out on a single poem! This works both ways, you get followers too.
Similar path can be taken by Travel blogs, Cooking blogs, Photography blogs, or such smaller scale individual blogs. For something technical related, or your own business, submitting posts might seem like spam, in the name of self promotion. Plus, you might not even find such hubs in the first place!
So, for businesses, a slight deviation from the path would look like guest posts and participation in forums:
- Guest posting to websites in the same niche, or allowing them to guest post on your website! Check out the Art of Guest Posting.
- Use Quora. Use it!
- If you are a developer, use StackOverFlow.
- Google some more popular forums in your niche and try to answer people on their queries. Sometimes you get the chance to provide a link to your website as an answer to their query!
This is how you can develop a community for yourself, and hence the links will flow to and fro.
Internal Juicy Free-Flow:
Internal links should not be underestimated. Or nofollowed*. Let the internal link juice flow freely. There’s a great article I found here: 10 Easy ways to improve internal linking on your blog. Some pretty fine ways mentioned:
- Keep a Popular Posts widget on the sidebar
- Have your 404 page redirect show some popular posts and a link back to the Home page. Also, I recommend adding a Search (inside your website) Box so they can search for the right page they were looking for.
- Index your blog. Yeah, use a sitemap.
- Link your older posts in your current post, wherever you get the opportunity. Helps readers too!
*We’ll tell you critical areas where internal nofollow is required in the IIIrd Juicy post.
The Dosage: Synchronize Link-Juice-Strategy to Content-Strategy
Now that you have pretty much assembled your targets, burst them out at proper intervals for them to actually work up the juicy trick!
Do not forget to link out and get linked to, and internally link. Keep this work constant, just like your perfect content publishing. Synchronize your link juice intervals with your content publishing intervals.
Then again, there are chances you can lose your hard-earned link juice. But we’ll talk about that in the next post on our Juicy series. What ways have you followed to squish out some link juice?
Checking and Fixing Broken Links / Juice Leaks