Fixing crawl errors [Part 2]
This is a continuation of our blog on How to fix crawl errors [Part 1] that we published recently in which we explained sitemap.xml, robots.txt, broken links and other issues. In this part we will focus on identifying and fixing content based crawl errors as explained below.
7. Fill Missing Title, Body and META Description Tags
Title, Body and Meta tags describe the intention behind a web page and hence one of the most important factors that search engines value about. If these critical tags have no content in them, search engines can’t make out, what the web page is about and hence will be missing them from search results.
Refer detailed discussion on ‘Title Optimization for SEO‘, ‘Meta Description Tag Usage‘ and ‘Webpage Optimization
8. Fix Duplicate Title, Body and META Description Tags
Every web page should have a title, body and meta information different from other pages because duplicate titles dilutes your SEO effort impacting search rankings. Sometimes it is hard to have different title for every web page, like in e-commerce web sites with different links to same products. You can use redirects or canonical tags in those situations.
Detail read on duplicate content & fixes : Learn SEO: Duplicate Content
9. Use H1 Tag sensibly
Heading h1 tag defines the most important heading in the web page. Although there is no clarity on usage of multiple h1 tags in same page & their impact, but only use them if you feel appropriate based on page content. Don’t stuff your web page with h1 tags which might trigger spam filters of search engines.
You should try to use keywords in h1 tags but don’t be too obsessed with it.
Conceptual idea of heading tags and their priority:
10. Follow basic SEO for Images
Always try to use the keywords you are targeting in the image filename.
Text in alt tag is more important for crawlers, it helps them to understand the meaning /content of the image in your web page. Google and Bing have both confirmed that they actively use alt tags for indexing and ranking images on the web. Appropriate usage of keywords in filename and alt tags can help you getting ranked in image search and driving additional traffic.
Detail reading on ‘Image Optimization for better SEO‘
11. Keep ‘Crawl Depth’ in check
Crawl depth is the number of clicks that takes a visitor from home page to a particular page. Bots think that the pages with large crawl depth are less important than those with less depth. The page depth should kept at minimum possible as the visitors and search engines are impatient, they do not want to navigate/click multiple times to to reach a web-page.
Ex: As in this example, visitor has to do a lot of clicking and waiting to reach the page he wants. Decreasing the depth of the pages will be better for visitors as well as bots to index all web pages.